A recent press release touted an interesting sounding concept: Find it on First, a new urban scavenger hunt created in partnership by BOKA Kitchen + Bar, Fonté Café & Wine Bar, Japonessa, TASTE Restaurant and The Pike Brewing Company.

The five restaurants united to showcase a revitalized First Avenue in a fun and tasty challenge for Seattleites.

“Find it on First” began on Tuesday, March 1, 2011, and will continue on the first Tuesday of every month.  Participants who complete the challenge will earn free menu items and exclusive discounts available throughout the rest of the month.

Upcoming hunts will take place on April 5, May 3, June 7, and July 5, 2011. Here’s how it works:

Pick up a “Find it on First” Stamp Card at all participating restaurants or download from any participating restaurant’s website. Here’s how to begin…

1.       On first Tuesday, visit any of the Find it on First restaurants.

2.       Answer fun trivia questions or find hidden treasures to earn a stamp. (No purchase is required to participate.)

3.       Collect stamps from all five restaurants to receive exclusive discounts and FREE menu items.

• April 2011: Enjoy $3 off cocktails and $1 off beer
• May 2011: Complimentary dessert with purchase of entrée after 6 p.m.
• June 2011: Enjoy $1 Bloody Mary cocktails before 1 p.m.
• July 2011: Complimentary appetizer with purchase of entrée after 6 p.m.

In addition, those who participate in “Find it on First” are invited to take part in a monthly drawing for a grand prize that will be announced at the end of each month. Prizes will range from dining certificates to hotel stays and other prizes from participating businesses. For March, the grand prize was a “Spa Lunch for Two” at Spaahh at Hotel 1000.