September 2, 2013
Feeling a little parched after the long, hot summer?
Then how about popping open a can of DRY Soda?
The company, which I have written about for The Seattle Times Pacific Northwest magazine, is excited to announce its biggest product line extension to date with the launch of new packaging and flavors.
In July, DRY began offering a new 12-ounce, slim aluminum can and introduced two new flavors this summer: Apple DRY and Ginger DRY. As consumers continue to demand real ingredients in their beverages and seek out all-natural and lower sugar soda options, DRY Soda is making its unique sodas more accessible to customers.
DRY Soda’s launch of slim cans (which will be sold individually at retailers for $1.29) and introduction of new flavors means that DRY customers can enjoy DRY in more places–on the go, poolside, cocktails, lunches, and entertaining at home. In addition to new Apple and Ginger, DRY will also offer three current flavors in cans: Vanilla Bean, Blood Orange, and Cucumber DRY.
Seven DRY flavors are available in 12-ounce glass bottles: Vanilla Bean, Wild Lime, Lavender, Blood Orange, Cucumber, Rhubarb, and Juniper Berry.
In 2005, well before low sugar products were part of the national conversation, DRY Soda CEO and Founder Sharelle Klaus saw the need for a less sweet, all-natural soda and created the first soda line with significantly less sugar and made with just four ingredients. DRY, the “better-for-you soda”, contains one-quarter to one-third the sugar and calories of traditional sodas, and contais only 45 to 70 calories per 12-ounce bottle or can.
“I am so excited for the launch of the cans and new flavors and the opportunity for DRY to be more accessible to people looking for a better soda,” said DRY Soda CEO Sharelle Klaus. “We continue to see consumers and policymakers getting more involved and educated about what ingredients are in food and beverage products. I developed DRY because I believe in offering a better soda option to consumers and am thrilled that DRY has been available for the growing group of customers seeking a low-sugar soda.”
The development of the new Apple and Ginger DRY flavors was led by Chef Richard Blais, television personality, restaurateur and author, and DRY’s creative director.
DRY Soda cans will be available throughout the United States in traditional and specialty retail stores, restaurants, cafes, and online, beginning July 2013.