January 6, 2014
Great news, United States wine lovers!
The wines of British Columbia (BC) are now more accessible than ever to customers in the United States thanks to a partnership between the British Columbia Wine Institute (BCWI) and Good Company Wines.
The United States has always been one of BC’s top tourism drivers, and guests who visit the province’s wine regions continually question where they can find their favorite wines when they return home.
The US is the most important market for wine today and will continue to have enormous influence on the global wine industry in years to come.
After passing the French and Italians for largest total wine consumption in 2011 (according to Impact Databank), Americans consumed 324 million cases of wine in 2012, which is a 7.7 percent increase over five years ago. Those numbers are only expected to grow in the next five years.
“With the expansion of BC grape acreage and getting our harvest back on track from previous years, we now have supply to allocate to consumers long denied BC VQA wine,” said Miles Prodan, President of the BC Wine Institute. “US consumers will now have access to premium BC VQA wines–as will influential US wine and travel writers who, until now, have been reluctant to showcase wines unavailable to their readers.”
“What better postcard from BC Wine Country than a bottle of BC VQA wine?” asks Prodan. Currently, four of BC’s premium producers are listed on BCWI’s website: Black Hills Estate Winery, Laughing Stock Vineyards, Meyer Family Vineyards and Painted Rock Estate Winery.
“We are very excited to work with the Wines of British Columbia as they are in line with all of the things our company does in terms of bringing exciting wines to consumers,” said Tony Westfall, CEO of Good Company Wines. “BC VQA wines are fantastic and I was truly impressed by the quality across the board.”