The Perfect “FLASQ” for Summer Wine Drinking

May 11, 2012

We always love going to the Northwest Foodservice Show because it’s like old-home day; we get to see people we don’t see the rest of the year, and make new friends along the way, as well.

Held in Seattle a few weeks ago, at this year’s show we ran into our old buddy Keith Johnsen, whose represents Georgian (as in the former Soviet Union) wines. We met Keith back in 2009, tasted the wines, and wrote about them for Amazon.com’s Al Dente blog. We even included a recipe for Georgian Walnut Sauce (Baje).

Now, in addition to representing Georgian wines, Keith is West Coast sales rep for FLASQ wines. These California-grown wines come in three varieties–2009 Chardonnay, 2009 Merlot, and 2009 Cuvée Blanc (an off-dry, slightly spritzy white blend that may just be the perfect hot-tub or brunch wine).

What sets these wines apart–and makes them worth crowing about–is their packaging, in stylish brushed-aluminum, bullet-shaped bottles that contain two glasses of wine (just the right amount!) with a reclosable twist top.

Other desirable features, according to the website, “They are 100% American-made and bottled in eco-friendly, easy-to-handle, easy-to-chill aluminum bottles.”

Keith reports the wines are selling very well, especially at the Seattle-Tacoma International Airport, where savvy wine lovers stock up on a bottle for in-air consumption. At $5 per bottle, FLASQ wines are higher quality and less expensive than the tronk that the airlines sell.

Keith sent good news shortly after the show–that FLASQ Wines had made the cover of Wines & Vines magazine, featured in a cover story on, Novel Materials in Packaging, along with an accompanying article.

Continued success to Keith as he promotes FLASQ Wines for the product’s second spring and summer season (and well beyond).

 

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