A press release bandied the arrival of the Oregon State American Viticultural Area Maps from The Map Store. “These maps, a first for the Oregon wine industry, provide topographical details of Oregon vineyards as well as pinpoint winery and tasting room locations,” the release states. “Technical in content but artfully illustrated, these map images are ideal for wine consumers and the wine trade.

 “These technologically advanced maps are an expression of fundamental improvements in both the way maps are constructed and depicted. Created using a new system developed by The Map Store, in which wine-industry vineyard, winery, and tasting room coordinates and outlines are submitted electronically and plotted by the Map Store staff, allows the wine industry to control exactly what is published.

 “Wine enthusiasts and members of the wine trade can customize maps for personal printing and use. The Map Store introduced new technology to print maps on demand, in smaller, less expensive quantities. This technology, combined with the ability for wineries and vineyards to update their information in real time at The Map Store, allows revised editions of the maps to be printed on a regular basis.