April 21, 2014
For the past 35 years, my colleague and friend, Vance Corum, has been committed to helping farmers market their products. He’s also the co-author of “The New Farmers’ Market.”
In a recent email, he said that a few weeks ago, while working in British Columbia, he heard about a new website that comes online for consumers next month.
“It’s called SOIL MATE,” Vance says, “like finding your soul mate in the person of a local farmer, anywhere in North America.”
His note went on to say that SOIL MATE’s goal is to connect people to their local food sources within 100 miles. Vance decided to help spread the word because the website seems straight-forward and easy to use. Every farmer, farmers’ market, and winery can list itself for FREE, so it’s a win/win/win for your farm, your markets, and consumers.
You can check out the short YouTube video on Soil Mate.
Farmers, farmers’ markets, and wineries can list their products, selling locations, and hours. They are invited to post photos, videos, a blog, and/or a website. The companies can can also sell products directly online.
Customers can filter by product category, specific items, growing practices, and services (U-Pick, CSA, and online sales).
SOIL MATE’s founder, Matt Gomez, has a passion for local food and a great background in marketing and social media, having helped Fortune-500 and Mom-and-Pop companies alike.
Just go to the SOIL MATE website and list yourself. You can put as much or as little in your profile as you want. It’s faster than applying to a farmers’ market. As a farmer, you’ll be linked to the farmers’ markets where you sell, and vice-versa.
As a CSA farm, you can list your pick-up locations. As a winery, you can list stores and restaurants that carry your product.
It’s even a FREE service, and you can help by getting the word out on social media or by direct (email) outreach.
To good marketing!